Context

Vital VOICE Magazine was St. Louis' premier publication and informative source serving the LGBTQ lifestyle and community. The monthly periodical offered an array of features, columns, color stories and photography along with hard news and was the leading information source serving and celebrating the St. Louis and Midwest LGBTQ community.

Overview

During it’s print days, I served as in-house designer, providing a range of services including cover design, editorial layouts, client advertising, event branding, B2B marketing, and social media graphics. I oversaw the design intern and lead art direction for many internal and sponsored projects.

I also lead a rebrand of the editorial identity system, updating the impressum and regular feature styles.

Cover Designs

Editorial Designs

Feature Rebranding

Impressum - before rebrand

Impressum - after rebrand

Publishers' letter - before rebrand

Publishers' letter - after rebrand

Photo feature - before rebrand

Photo feature - after rebrand

Event feature - before rebrand

Event feature - after rebrand

Anniversary Party Banners

Brand Story

Rungolee is a boutique brand that offers a unique blend of traditional Indian textiles and contemporary Western designs. The brand celebrates the beauty and diversity of Indian culture through its unique fashion designs while also promoting ethical and sustainable practices in the industry.

Challenge

Working with founder Anjali Kamra, I was tasked to unify and manage digital assets, color correcting and creating web and print-ready photos, creating product sales materials, update WooCommerce listings, created seasonal marketing materials such as flyers, look books, press kits, and social media.

I also acted as an ecommerce product specialist ensuring that the company's online product catalog is accurate, user-friendly, and optimized for sales and customer satisfaction. I added new products, updates product descriptions, images, and pricing ensuring that this data is accurate and up-to-date.

Line  Sheets

Digital and print booklet sent to current and prospective stockists to preview and order the upcoming collection.

Lookbook

Consumer-facing showcase of latest collection.

Print and Social

Examples of branding used in advertising and social media.

Event flyer

Anniversary social media badge

Context

The goal of the FearlesslyGirl Foundation is to empower and support young women and girls to build confidence, self-esteem, and leadership skills, and to help them navigate the challenges of bullying, cyberbullying, and social media pressures. The FearlesslyGirl Gala’s goal was to partner with local businesses to auction experience, generating excitement and competition among attendees, driving up the bidding prices and ultimately increasing the amount of money raised.

Scope

My job was to meet with the event organizers to discuss the event's theme, tone, and target audience, and create a design concept for the invitation and event that aligns with the event's theme and objectives.

Invitation Kit

Program, Menu and  Signage

Stevens - The Institute of Business & Arts

Full page print ads and web banners for pride month campaign.

Upper End Properties

Pricing guide for St. Louis realty company.

Hiro Asian Kitchen

Print advertisements for Asian restaurant.

Clarins Cosmetics

Print newsletter for promotional events during my time managing the Clarins cosmetics counter at a department store.

Crawford Brewing

Print advertisement for local brewing supply company.

Delusions of Grandeur

Design book cover, interior layout print and advertising for Delusions of Grandeur: A Few Hundred Tales from the Emperor of St. Louis.

Red Fitness Lounge

Social media advertisements for fitness lounge.

Mango Peruvian Cuisine

Print advertisements for a local Peruvian restaurant.

Good Samaritan Project

Digital banner and Print advertisement for health and wellness non-profit.

Center for Reproductive Medicine and Robotic Surgery

Print advertisement for fertility clinic.

SR Properties

Direct mailer for real estate investor.

Aids Walk Kansas City

Full page print ads and web banners for Kansas City pride month campaign.

Lilly's Music and Social House

Full page print advertisement for concert.

Fiesta on the Farm

Southwestern themed fundraiser invitation.

The Monocle

Print and social for cabaret and piano bar events in St. Louis, Missouri.