Hey, there!

a headshot of the designer
I enjoy the pursuit of good design, staying curious and meeting new people.

I am a problem-solver by nature and love taking on new challenges.

Outside of work I enjoy travel, interior design, live music and novice bodybuilding.
a headshot of the designer

Resume available here.

Location

Davenport, IA
St. Louis, MO

Experience

9 years

Superpower

Pragmatic user empathy

Reading

The Design of Everyday Things by Don Norman

Listening

Early 2010's progressive house

Favorite quote

People ignore design that ignores people

Floating magazine mockup

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Floating magazine mockup

Challenge

Collaborate with owners, editors, photographers to create eye catching covers and an enjoyable and unified reader experience for both the print publication and online spaces.

My Role

Editorial Design, Print and Digital Advertising, Event Branding, Social Media

Year

2015-2016

Tools

InDesign, Photoshop, Illustrator

Context

Vital VOICE Magazine was St. Louis' premier publication and informative source serving the LGBTQ lifestyle and community. The monthly periodical offered an array of features, columns, color stories and photography along with hard news and was the leading information source serving and celebrating the St. Louis and Midwest LGBTQ community.

a collection of single magazine cover mockups

Overview

During it’s print days, I served as in-house designer, providing a range of services including cover design, editorial layouts, client advertising, event branding, B2B marketing, and social media graphics. I oversaw the design intern and lead art direction for many internal and sponsored projects.

I also lead a rebrand of the editorial identity system, updating the impressum and regular feature styles.

Cover Designs

Vital Voice - one of eight magazine cover designsVital Voice - one of eight magazine cover designsVital Voice - one of eight magazine cover designsVital Voice - one of eight magazine cover designsVital Voice - one of eight magazine cover designsVital Voice - one of eight magazine cover designsVital Voice - one of eight magazine cover designsVital Voice - one of eight magazine cover designs

Editorial Designs

Old event section layoutOld event section layoutEditorial LayoutEditorial layout
Editorial layoutEditorial layoutEditorial layoutEditorial layout
Old event section layout

Feature Rebranding

Vital Voice - old impressum layout

Impressum - before rebrand

Vital Voice - new impressum layout

Impressum - after rebrand

Old editors letter layout

Publishers' letter - before rebrand

New publisher's letter layout

Publishers' letter - after rebrand

Old photo feature layout

Photo feature - before rebrand

New photo feature layout

Photo feature - after rebrand

Old event section layout

Event feature - before rebrand

Old event section layout

Event feature - after rebrand

Five year anniversary event brandingFive year anniversary event signageFive year anniversary facebook cover photo

Anniversary Party Banners

Floating magazine mockup

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Floating magazine mockup

Challenge

Collaborate with owners, editors, photographers to create eye catching covers and an enjoyable and unified reader experience for both the print publication and online spaces.

My Role

Editorial Design, Print and Digital Advertising, Event Branding, Social Media

Year

2015-2016

Tools

InDesign, Photoshop, Illustrator

Brand Story

Rungolee is a boutique brand that offers a unique blend of traditional Indian textiles and contemporary Western designs. The brand celebrates the beauty and diversity of Indian culture through its unique fashion designs while also promoting ethical and sustainable practices in the industry.

Challenge

Working with founder Anjali Kamra, I was tasked to unify and manage digital assets, color correcting and creating web and print-ready photos, creating product sales materials, update WooCommerce listings, created seasonal marketing materials such as flyers, look books, press kits, and social media.

I also acted as an ecommerce product specialist ensuring that the company's online product catalog is accurate, user-friendly, and optimized for sales and customer satisfaction. I added new products, updates product descriptions, images, and pricing ensuring that this data is accurate and up-to-date.

Line  Sheets

Digital and print booklet sent to current and prospective stockists to preview and order the upcoming collection.

Lookbook

Consumer-facing showcase of latest collection.

Print and Social

Examples of branding used in advertising and social media.

Rungolee - trunk show event poster

Event flyer

Rungolee - Anniversary badge

Anniversary social media badge

Floating magazine mockup

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Floating magazine mockup

Challenge

Collaborate with owners, editors, photographers to create eye catching covers and an enjoyable and unified reader experience for both the print publication and online spaces.

My Role

Editorial Design, Print and Digital Advertising, Event Branding, Social Media

Year

2015-2016

Tools

InDesign, Photoshop, Illustrator

Context

The goal of the FearlesslyGirl Foundation is to empower and support young women and girls to build confidence, self-esteem, and leadership skills, and to help them navigate the challenges of bullying, cyberbullying, and social media pressures. The FearlesslyGirl Gala’s goal was to partner with local businesses to auction experience, generating excitement and competition among attendees, driving up the bidding prices and ultimately increasing the amount of money raised.

Scope

My job was to meet with the event organizers to discuss the event's theme, tone, and target audience, and create a design concept for the invitation and event that aligns with the event's theme and objectives.

Invitation Kit

Fearlessly Girl Gala - inside of invitation designFearlessly Girl Gala - outrside of invitation design
Fearlessly Girl Gala - postcard coverFearlessly Girl Gala - reply mailer

Program, Menu and  Signage

Fearlessly Girl Gala - Auction description and winners insertFearlessly Girl Gala - one of three event photosFearlessly Girl Gala - one of three event photos
Floating magazine mockup

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Floating magazine mockup

Challenge

Collaborate with owners, editors, photographers to create eye catching covers and an enjoyable and unified reader experience for both the print publication and online spaces.

My Role

Editorial Design, Print and Digital Advertising, Event Branding, Social Media

Year

2015-2016

Tools

InDesign, Photoshop, Illustrator

Stevens - The Institute of Business & Arts

Full page print ads and web banners for pride month campaign.

SIBA - Stevens Institute of Business & Arts - full page print advertisement
SIBA - Stevens Institute of Business & Arts - full page print advertisement
SIBA - Stevens Institute of Business & Arts - one of three web banner advertisements
SIBA - Stevens Institute of Business & Arts - one of three web banner advertisements
SIBA - Stevens Institute of Business & Arts - one of three web banner advertisements

Upper End Properties

Pricing guide for St. Louis realty company.

Upper End Properties - real estate pricing brochure
Upper End Properties - real estate pricing brochure
Upper End Properties - real estate pricing brochure

Hiro Asian Kitchen

Print advertisements for Asian restaurant.

Hiro Asian Cuisine - Half page print advertisement
Hiro Asian Cuisine - Half page print advertisement

Clarins Cosmetics

Print newsletter for promotional events during my time managing the Clarins cosmetics counter at a department store.

Clarins cosmetics counter newsletter mockup

Crawford Brewing

Print advertisement for local brewing supply company.

Crawford Brewing - Half page print advertisement

Delusions of Grandeur

Design book cover, interior layout print and advertising for Delusions of Grandeur: A Few Hundred Tales from the Emperor of St. Louis.

Delusions of Grandeur Book Cover and Back Cover
Delusions of Grandeur Book - vertical web banner
Delusions of Grandeur Book - Amazon reviews

Red Fitness Lounge

Social media advertisements for fitness lounge.

Red Fitness Lounge - one of six event social media graphics
Red Fitness Lounge - one of six event social media graphics
Red Fitness Lounge - one of six event social media graphics
Red Fitness Lounge - one of six event social media graphics
Red Fitness Lounge - one of six event social media graphics
Red Fitness Lounge - one of six event social media graphics

Mango Peruvian Cuisine

Print advertisements for a local Peruvian restaurant.

Mango Peruvian Cuisine - full page print advertisementMango Peruvian Cuisine - Quarter page print advertisementMango Peruvian Cuisine - Quarter page print advertisement

Good Samaritan Project

Digital banner and Print advertisement for health and wellness non-profit.

Good Samaritan Society - vertical print adGood Samaritan Society - horizontal print ad

Center for Reproductive Medicine and Robotic Surgery

Print advertisement for fertility clinic.

The Center for Reproductive Medicine and Robotic Surgery - Full page print advertisement

SR Properties

Direct mailer for real estate investor.

SR Properties - postcard mailer
Floating magazine mockup

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Vital VOICE Magazine

Editorial design and rebranding for St. Louis lifestyle publication.

Floating magazine mockup

Challenge

Collaborate with owners, editors, photographers to create eye catching covers and an enjoyable and unified reader experience for both the print publication and online spaces.

My Role

Editorial Design, Print and Digital Advertising, Event Branding, Social Media

Year

2015-2016

Tools

InDesign, Photoshop, Illustrator

Aids Walk Kansas City

Full page print ads and web banners for Kansas City pride month campaign.

Aids Walk Kansas City - full page print advertisement
AIDS Walk Kansas City - Vertical web bannerAIDS Walk Kansas City - facebook event coverAids Walk Kansas City - horizontal web banner

Fiesta on the Farm

Southwestern themed fundraiser invitation.

Fiesta at the Farm fundraiser - postcard invitation

The Monocle

Print and social for cabaret and piano bar events in St. Louis, Missouri.

Monocle Bar - full page print advertisement
Monocle Bar - full page print advertisement
Monocle bar - social media graphic
Monocle bar - social media graphic
Monocle bar - social media graphic
Monocle bar - social media graphic

Let's Work Together!

I'd love to answer any questions or schedule a meeting to chat.
Currently booking for contract work only.

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